AI Insights · Timothy · July 2022
Top 5 Beauty Retail Apps on Android in Germany Q2 2022
In Q2 2022, the top beauty retail apps on Android in Germany showed varying trends in downloads, revenue, and active users. Insights from Sensor Tower reveal the performance of these apps.
In the second quarter of 2022, the top five beauty retail apps on Android in Germany exhibited diverse trends in downloads, weekly revenue, and active user activity. Here are the key insights from Sensor Tower:
Douglas – Parfüm & Kosmetik from Parfümerie Douglas GmbH saw its weekly downloads fluctuate throughout the quarter. Downloads peaked at approximately 7.7K in the week of May 23 before declining to 4.6K by the end of June. The app's weekly active users saw a slight decrease from 42.6K at the end of March to 37.5K by the end of June.
GLAMOUR Fashion Trends shoppen, published by Condé Nast Germany GmbH, had a significant spike in weekly downloads, reaching 46.7K in early April. However, downloads dropped drastically, leveling off to around 1K by the end of June. Weekly active users followed a similar trend, peaking at 58.7K in early April and then dropping to 3.1K by the end of the quarter. The app’s revenue showed modest earnings, peaking at $244 in the first week of April.
flaconi experienced a steady rise in weekly downloads during Q2, with a peak of 6.7K in early June. Active users also saw a consistent increase, growing from 4.7K in mid-April to 13.8K by the end of the quarter.
Vorherige Version Sephora from SEPHORA had a relatively stable download rate, fluctuating between 600 and 1K downloads per week.
LOOKFANTASTIC - Beauty Shopping, published by THG (The Hut Group), maintained consistent weekly downloads, peaking at 623 in late May. The app's active users also showed a steady pattern, hovering around 4.4K to 5.5K throughout the quarter.
These insights highlight the varied performance of beauty retail apps in Germany for Q2 2022. For more detailed analytics and insights, visit Sensor Tower.
